Our Roots

As parents, we strive to provide the best for our family, especially our little ones. But how would we know what is best when there is little to none to choose from?

This is why we established Building Roots.

We believe all babies deserve the best, which means all parents need access to premium products wherever they may be.

Each item is thoughtfully curated by us sisters, Cathy and Pie. We have discerning eyes focused on well-designed, high quality maternity and baby essentials that are currently available on the market. With every parent and baby in mind, we are always on the look out and are willing to try new things in pursuit of better and safer products. We believe that the brands we carry are the best when it comes to mommy, baby and family care.

We are proud to say that we have successfully introduced our own line, Criblets Feeding Essentials, so our cute little munchkins can have fun and less messy mealtimes. Aside from this, we are also the exclusive retailer of Medela and Haakaa in the city. But, we are not done yet. We are still actively searching for new, high-quality brands and products available in the market.

We know parenting is hard, so let us help you determine what deserves to be in your diaper bag. We know you have better things to do with your time than browsing for products you can trust. Allow us to let you sit back, relax, and enjoy the wonder of being a parent!


General Santos City
Building Roots is the first mother and child one-stop store in General Santos City. Since GenSan is a small city in the province of South Cotabato, Mindanao, we are often left with few product choices (or none at all). This is why we aim to be the better option. Our goal is to help parents, especially those in our community, in nurturing and raising their little ones through providing good quality baby and maternity essentials, and more.

Store Address and Hours:

WMS Building, Block 8, Salvani Street, Brgy. City Heights
Mondays to Saturdays - 9 AM to 6 PM
Sundays - Closed

See you in store! :)